I changed my dissentation topic "again".
However, I didn't make appoinmnet with my supernisor.
Now, I think absolutely decide my topic.
I would like to explore the marketing strategies of " Tapei Game Show" from male's consumer behaviour.
The following is my initial research proposal.
Research Objectives:
- In Taiwan, it is difficult that hold the event to continue, especially take place in outdoor or about arts and culture context.
The main reason is people perfer to stuy in home on hoilday.
However, what kind of activities people will do in the home?
According to Im’s study (2001), it was found that those with less than normal leisure hours would engage them-selves in Internet and video-gaming activities in a higher frequency.
Therefor, that is why the event relate the 3c (Communication,Computer
,Consumer) products can be successful in Taiwan.
In my dissation, I choose Tapei Game Show to discuss How did their marketing strategie to target in male's consumer?
Research Questions:
- Why do I focus on the male's consumer in this event?
- What kind of performances in order to attract the male in this event?
- From this situation, how does companies to promote and planning their marketing strategies?
3 comments:
I think it is a interesting topic for you experience in Taiwan because you are familiar with your country. That is great. Wishing you have a progress of your dissertation and planning with your market strategic plan. Best Wish..Take Care,,, See you.
That sounds interesting topic,
Hi TingTing,
I have changed my initial research topic as well! Don't worry darling, we can make it! One of my previous dissertation topics is in relation to the marketing plan and strategy. I can provide you some useful literatures and journals if you like. Cheer up!!
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