Wednesday 13 May 2009

What does mean “Otaku”?


What does mean “Otaku”? The term was first devised in the early 1980s and it appears to have been coined by the humorist and journalist Akio Nakamori wrote a serialized magazine story, “The Investigation of “Otaku”(『おたく』の研究 ,"Otaku" no Kenkyū) explaining the term to common readers. Japan’s manga/anime-obsessed nerds and geeks he wrote, address one another by the following term:”Otaku”. Besides, Toshio Okada in the seminar “Theory of Otaku Culture” (「オタク文化論ゼミ) referred to the term designates the consumption of anime, manga, videogames and scale-models made by Japanese fans through the 70s and 80s.

Therefore it means typically young male enthusiasts of manga and anime comics in the original. According to Brian A. said Otaku is a Japanese word that has evolved from meaning "techno-geek" to describing devoted fans who pore over Japanese animation (anime), manga (graphic books), hentai (erotic comics) and other comics-derived media4. At the present, Otaku is refer people have the deeply understand and professional for any kind of fields, not just manga and video game. However in English and internationally, it is usually used to geek refer to Otaku, it is not an accurate translation of the Japanese Otaku but the closest English- language analogue to otaku is probably the British English term anorak. However, both of these words term have negative connotations of isolated people and people, and obsessive interest in anime, manga and viedo games. The term was popularized by William Gibson’s 1996 novel ldoru, which has several references to otaku.

The otaku, the passionate obsessive, the information age's embodiment of the connoisseur, more concerned with the accumulation of data than of objects, seems a natural crossover figure in today's interface of British and Japanese cultures. I see it in the eyes of the Portobello dealers, and in the eyes of the Japanese collectors: a perfectly calm train-spotter frenzy, murderous and sublime. Understanding otaku -hood, I think, is one of the keys to understanding the culture of the web. There is something profoundly post-national about it, extra-geographic. We are all curators, in the post-modern world, whether we want to be or not. ”

— William Gibson, April 2001 edition of The Observer5

In Taiwan, it also misunderstand Otaku’s mean due to sensationalize the news. It indicated people not really have good talk, stay in home all day, and indulge on internet. Actually, this behaviour means the social withdrawal. However, it result in create the new group of consumer and bring up the profit.


Thursday 30 April 2009

Start all over again- my initial research proposal

Again...again....

I changed my dissentation topic "again".
However, I didn't make appoinmnet with my supernisor.

Now, I think absolutely decide my topic.
I would like to explore
the marketing strategies of " Tapei Game Show" from male's consumer behaviour.

The following is my initial research proposal.

Research Objectives:

-
In Taiwan, it is difficult that hold the event to continue, especially take place in outdoor or about arts and culture context.
The main reason is people perfer to stuy in home on hoilday.
However, what kind of activities people will do in the home?
According to Im’s study (2001), it was found that those with less than normal leisure hours would engage them-selves in Internet and video-gaming activities in a higher frequency.
Therefor, that is why the event relate the 3c (
Communication,Computer
,Consumer) products can be successful in Taiwan.
In my dissation, I choose Tapei Game Show to discuss How did their marketing strategie to target in male's consumer?

Research Questions:


- Why do I focus on the male's consumer in this event?
- What kind of performances in order to attract the male in this event?
- From this situation, how does companies to promote and planning their marketing strategies?



Saturday 25 April 2009

The Underground Rebel Bingo Club




It was the interesting event and the unique experience for me in London.

It's events makes me appreciate everything about London.

We don’t care what people think.

We want to dance.

We want to drink.

But most of all, we want to play dirty secret hardcore bingo.

Cast out from society, persecuted for our beliefs, the Underground Rebel Bingo Club has existed in secret since before the days of yore.

You won’t see us but we’re everywhere; you won’t hear us but we’re right behind you.

We’re everywhere and nowhere but wherever we are, we’re playing bingo on the down low.

If you share our secret vice, then come join us.

Just don’t tell anyone about it.

As I noted above it is their slogan.
In this event, they claiming to kept secrets.
It is such a covert operation so the process of take the event is secretively.

The origin was my best friend who lived in Paris, she sais she want to experience the London's night life.




And then, a crowd of Londoner we chosen this club.
Let her get high and I also didn't go this club before.
However, rather it was a kind of performance than the clubbing.
They mix bingo's game with outlandish acts and burlesque dancers to create a unique experience.



There are 3 games of bingo and each game has 3 prizes.
And we should buy the bingo's card first.




Unfortunately, we didn't gain any prize.
However, it is the special experience.
Next time, I will invite more friends to this club.
Let can more chances to earn the prize.






Saturday 28 February 2009

My Initial research proposal

Finally( really??), I came back to my first think about my disentation (I holp so~~) that CAMPO Living Art Festival.

However, I am not sure that maybe i will change it.

The following is my initial research proposal:

Proposed Project Title/Broad Question:

® What is “Fashion Market?

® What kind of style for “Fashion Market” in Taiwan?

® The event for “Fashion Market” is “CAMPO Living Art Festival” in Taiwan.

® Does have any benefits or new opportunities for the Cultural and Creative Industries by

Fashion Market?

® What is strategy related designer and fashion market?

® How do “Fashion Market” become a key role between participants and place when they

take place in every festival in Taiwan?

Research Objectives / Questions / Hypothesis (delete as appropriate):

® Choose three places of different space patterns and holders as my research field-

Ku Lin craft and book fair, Eslite Bookstore and Ximenting.

® To analyse the meaning of “Fashion Market” through the participants’ behaviors

and sensory experiences.

® Taking place in public spaces, “Fashion Market” is a key role between community

and visitors.

® To develop the “Fashion Market” that they are indicative of brilliant future for culture and

creative industries and great business.