I changed my dissentation topic "again".
However, I didn't make appoinmnet with my supernisor.
Now, I think absolutely decide my topic.
I would like to explore the marketing strategies of " Tapei Game Show" from male's consumer behaviour.
The following is my initial research proposal.
Research Objectives:
- In Taiwan, it is difficult that hold the event to continue, especially take place in outdoor or about arts and culture context.
The main reason is people perfer to stuy in home on hoilday.
However, what kind of activities people will do in the home?
According to Im’s study (2001), it was found that those with less than normal leisure hours would engage them-selves in Internet and video-gaming activities in a higher frequency.
Therefor, that is why the event relate the 3c (Communication,Computer
,Consumer) products can be successful in Taiwan.
In my dissation, I choose Tapei Game Show to discuss How did their marketing strategie to target in male's consumer?
Research Questions:
- Why do I focus on the male's consumer in this event?
- What kind of performances in order to attract the male in this event?
- From this situation, how does companies to promote and planning their marketing strategies?