Thursday 30 April 2009

Start all over again- my initial research proposal

Again...again....

I changed my dissentation topic "again".
However, I didn't make appoinmnet with my supernisor.

Now, I think absolutely decide my topic.
I would like to explore
the marketing strategies of " Tapei Game Show" from male's consumer behaviour.

The following is my initial research proposal.

Research Objectives:

-
In Taiwan, it is difficult that hold the event to continue, especially take place in outdoor or about arts and culture context.
The main reason is people perfer to stuy in home on hoilday.
However, what kind of activities people will do in the home?
According to Im’s study (2001), it was found that those with less than normal leisure hours would engage them-selves in Internet and video-gaming activities in a higher frequency.
Therefor, that is why the event relate the 3c (
Communication,Computer
,Consumer) products can be successful in Taiwan.
In my dissation, I choose Tapei Game Show to discuss How did their marketing strategie to target in male's consumer?

Research Questions:


- Why do I focus on the male's consumer in this event?
- What kind of performances in order to attract the male in this event?
- From this situation, how does companies to promote and planning their marketing strategies?



Saturday 25 April 2009

The Underground Rebel Bingo Club




It was the interesting event and the unique experience for me in London.

It's events makes me appreciate everything about London.

We don’t care what people think.

We want to dance.

We want to drink.

But most of all, we want to play dirty secret hardcore bingo.

Cast out from society, persecuted for our beliefs, the Underground Rebel Bingo Club has existed in secret since before the days of yore.

You won’t see us but we’re everywhere; you won’t hear us but we’re right behind you.

We’re everywhere and nowhere but wherever we are, we’re playing bingo on the down low.

If you share our secret vice, then come join us.

Just don’t tell anyone about it.

As I noted above it is their slogan.
In this event, they claiming to kept secrets.
It is such a covert operation so the process of take the event is secretively.

The origin was my best friend who lived in Paris, she sais she want to experience the London's night life.




And then, a crowd of Londoner we chosen this club.
Let her get high and I also didn't go this club before.
However, rather it was a kind of performance than the clubbing.
They mix bingo's game with outlandish acts and burlesque dancers to create a unique experience.



There are 3 games of bingo and each game has 3 prizes.
And we should buy the bingo's card first.




Unfortunately, we didn't gain any prize.
However, it is the special experience.
Next time, I will invite more friends to this club.
Let can more chances to earn the prize.